Things We Do For Dogs holiday campaign created for dog DNA test kit Embark Vet. This work had to serve as both a broad brand awareness campaign, as well as do the heavy lifting of direct sales gen in the months leading up to the holidays. The trick was to position Embark’s dog DNA test kit as the most accurate an reliable test kit for dog owners committed to health and well-being of their pet friends.

Campaign created at Mechanica and shot by the incredible Little Outdoor Giants

Microcampaign for Embark. A completely untapped messaging direction in the world of DNA testing.