Brand identity created for AllWays Health Partners. As an emerging challenger brand backed by Partners Health Care, the brand identity for AllWays Health Partners needed to be distinctive from the rest of the Boston healthcare landscape. Built around the brand promise ‘You In Every Way’, the brand establishes an unexpectedly human and accessible platform for messaging.
The brand launched with the Get Un-Used To It campaign, using a few proof points to introduce AllWays Health Partners as entirely new kind of health care experience.
AllWays Health partners :30 TV spot co written with Steph Dehner as part of the Get Un-Used To It Campaign created by Mechanica.
