Brand identity and packaging design refresh created for Downeast Hard Cider, and unfiltered cider made to be shaken before opened. Check out the upside down copy on the back of the can.
Work created along with the rest of the team at Mechanica
Post brand launch, Downeast Cider released a series of very limited single-source, farm-to-table ciders in partnership with local farms. We were tasked with finding a way to both introduce this limited run as a single-source craft cider, establish it as a premium offering, and differentiate it in a market saturated with farm-to-table products.
Enter, Downeast Craft Singles. Leaning into a raucous and unapologetic brand persona, this campaign is targeted at attracting a cease and desist letter from Kraft foods, which is used as a springboard for reactionary social content.
